Loren Squires's Page

Concentrating on one measure of keyword effectiveness, while neglecting other measures.

When doing your keyword research it is best to use several different tools for measuring a keywords potential
effectiveness. And not to rely on just one, or just your favorite. Keyword analysis and research is a
multi-faceted endeavor. You must look at a potential keyword from several different angles. To not do so risks
time and effort.… Continue

In most cases a single keyword is pretty useless. And targeting a single keyword for your web content is usually an exercise in futility. Single keywords are just too competitive, overly broad, and just don’t match up well with how people are searching.

For example, lets say you are looking for a certain piece of software. Would you enter just ‘software’ into a search engine? Of course not, you’d get millions of websites returned in the search results, and probably none of them were what you we… Continue

Simply put, a good keyword or key phrase is one that will attract visitors to your website; a term that people search for on Google, so that Google can direct them to your website by using the search results page. So, if you can learn what words and terms people (future customers), are using in their searches, you can exploit those keywords to your advantage.

So think about this – if you were some one else, looking for the information or products that you have on your website – what word or wor… Continue

Keyword research is the bedrock of internet marketing. But what exactly is a keyword -- and why are they so important?

A keyword is the phrase that someone types into Google (or any search engine) when looking for information on a particular topic.

For example, if you were looking for information on dog training, you would enter ‘dog training tips’ or ‘dog training information’ into the search engine. In this case the terms ‘dog training tips’ and ‘dog training information’ are considered keyw… Continue